Visual Literacy

Visual Literacy;

• The ability to construct meaning from visual images and type.
• Interpreting images of the present, past and a range of cultures.
• Producing images that effectively communicate a message to an audience.

Visual Communication…

...is a process of sending and receiving   messages using type and images.

...is based on a level of shared understanding of signs, symbols, gestures and objects.

...is affected by audience, context, media and method of distribution.

All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.

Key Elements Visual Language in Graphic Design;

• FRAME
• FORMAT
• FIGURE/FORM
• GROUND
• COMPOSITION
• VISUAL DYNAMICS
• TYPE
• IMAGE
• COLOUR
• LAYOUT
• LEGIBILITY
• READABILITY