When applying the different catagories to different sizes of a typeface, there are things with become clear.
Examples;
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5-NaFWuIJP-3zV6y20gg4Osbz0OC_mBKIniu1oXOCtyqfQ-ckY-4sutiEXzhaVoy32Tac7g7-G2mgFoY95luamfMUuc0Ejjr6LkCkt0qSVwdBNDyyc4dkMdcWZLRnOVw1vukRs5GrplSA/s320/Screen+Shot+2012-11-25+at+19.49.59.png) |
Impact |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS8y8i3Ntge1Pegr0Oyv9eWML77FCmCTl4zNrolpgi-axd8QTZ5Wsu53UkRa0m178ppixjsNcaun7HlrAHat2zoHdFm0_fd9efQpnx2OEFaYzSwORgINV5gm6VxsxkRszxaIQ1HP2fuj76/s320/Screen+Shot+2012-11-25+at+19.50.29.png) |
Optima |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2VrBKUVWKhSfaE92qxrFg7aDaS2ATm1d5itIJNxPvojm6CFKENrUs8ntpfCKN_1-I8N5iz3F31eluKbHKZfGuhfHi4t-3-FE52rMf1nct9Y-dDs9vAC7o2BRnlRzlDd7RGw_3qgke3suS/s320/Screen+Shot+2012-11-25+at+19.50.47.png) |
Courier |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCcXzYyi-n5VnadLOYxJZ4v3hxSjCAXD9ErggbmXwoZBfQM57EsY1mm6sFO1WD44lZCUfiuaQlzrkFbB_e_3nD_QDXKUlRND2Zsisnopx1apAdHVNFiw2bEyiwfMiuv50nqRCCemPdzwrP/s320/Screen+Shot+2012-11-25+at+19.50.58.png) |
Gill Sans |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDBFyIDl9nOoV26sqrvJXXDd9cujNs4-Sk8KBeJ6B7Y3VS7X1ooT5oloP_5BQvB4MeGcr_2CRyOgNqG4QCZwbAbQwjoNIte44LDEhwvSocka2cu2ikWpZLKnBgBaZATTI9cY8Mrl59cVNo/s320/Screen+Shot+2012-11-25+at+19.51.09.png) |
Copper Black |
- Script fonts are designed for headers, therefore making them bigger, you would have to use less words to stop them from making more lines.
- Making the type into one line makes the words as a sentence more legible, could push to two lines but more than that doesn't work.
- When working with type you have to print out and look from a distance, not just at your screen - can see the characteristics, legibility, readability, this is because it all changes, will work differently on a screen.
- Roman fonts are designed for body copy, and work really well smaller.
- Block fonts work better larger, to be seen from a distance.
Type as Image;
- You can manipulate type to add to the visual.
- It is possible to make typefaces out of anything, and they can all work in different ways.
- Branding and identity - brands a lot of the time have their own fonts, created particularly for that purpose, this is so that no-one else will have it.
- Looking at the letter form as an image or symbol.
Check Design Practice blog to see my Type as Image.
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