Friday 16 November 2012

Aesthetic Quality

Choosing 6 different pieces of graphic design, 2 image only, 2 image and type and 2 type only, one of which I like and one of which I dislike.

Image only;
I chose this design by Noma Bar because he uses image and negative space really well, its a very effective design.

Type only;
I was attracted to this because I liked the colours and the simplicity of the design.

Image and type;
I had to choose this design as I think that the colours really compliment each other, it is a minimalistic design, and is straight to the point and works well.

Image only;
This image is disgraceful, it is seen as being crude, tacky colours and a bad concept.

Type only;
This contains many different typefaces, the structure and layout of it is terrible, and overal is just bad graphic design.

Image and type;
This image is crude, although its minimal, its not effective so doesn't work very well as a logo.

My initial descriptive aesthetic words;

  • Simplicity
  • Cleverness
  • Good use of colour
  • Sans
  • Good layout
  • Minimal
  • Clear
  • Weird 
  • Ugly
  • Suggestive
  • Bad layout
  • Bad use of type
  • Non complimentary colours

The groups descriptive aesthetic words;

  • Clean
  • Simple
  • Structure
  • Geometric
  • Powerful
  • Legible
  • Modernist
  • Impressive
  • Memorable
  • Striking
  • Crisp
  • Intricate
  • Interguing
  • Professional
  • Balanced
  • Distinctive
  • Sophisticated
  • Cheap
  • Busy
  • Messy
  • Cluttered
  • Unclear
  • Ilegible
  • Garish
  • Tacky
  • Common
  • Overpowering
  • Static
  • Chaotic
  • Overworked
  • Underworked
  • Misplaced

Initial aesthetic response to the visual quality of a piece of design, not just you opinion of it.

Choosing three of my designs, I had to think of 5 descriptive for each of them. We then had to swap images with someone from a different table. We had 5 seconds to see the design then write a descriptive words about it, then 10 more seconds to write two, then 20 more seconds to write 3 more. We did this for each of their designs. We also had to suggest whether it was the design which they liked or disliked.

My descriptive words about James's designs.
My designs with my descriptive words (green) and James's descriptive words (yellow)
Me and James found that we got each others correct which one we liked or disliked. We got very similar descriptive words for each design. This was to show how you make your initial judgement and decision is made when you first see it.

10 rules by me and James to follow for aesthetic design;
  1. Limited colour pallet 2-3 colours
  2. All design must be clear
  3. All design must be legible
  4. All design must be structured
  5. All design must be simple
  6. All design must be crisp/clean
  7. All design must be powerful
  8. All design must be balanced
  9. No more than 3 fonts in one design
  10. All design must be professional
Then choosing three rules of my own to follow I decided to choose number 1, 5 and 9.
  1. All design must have a limited colour pallet, stick to a minimal colour pallet.
  2. All design must be simple and show a clear message, with a crisp and clean finish.
  3. Design must consist of no more than 3 fonts.

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