In this session, we all had two designs we like and two designs we dislike, and go to a different table to organise what we think should go in like and what should go in dislike. This allows you to see that a lot of the tables share the same opinion of design, so we should trust our peers with their opinions.
Two I like;
Two I dislike;
Judgements on whether the design should be put into like or dislike were based on...
- Content (visual)
- Visual quality/Skill level
- Content (non-visual)
I - Interpret (what's it about?)
E - Evaluate (how good is it?)
T - Theorise (how could it be improved?)
D - colour, image/type, typeface, layout, composition, format, media, form, process
(Some evidence - prove it - objective)
I - skill level, legibility, function, meanings, concept, communication, tone of voice
(Subjective response - judgement)
E - effectiveness, communication, aesthetic, fulfilled it's purpose, legibility
(Relationship between objective and subjective aspects)
T - judgements from the above
DIET evaluating one of my chosen designs;
Writing the D and the I ourselves, and doing the E and T together with my partner.
I - Its trying to show the 2012 Olympics, but not doing a very good job. The '2's are different shapes - why? It has bad layout and bad type as its not clear that it says 2012. Doesn't explain what the Olympics stands for, and doesn't show a very good message of what to expect from the 2012 Olympics. Also why is there a random '-' dash in between the 1 and 2.
E - Not a good design - recognizable image - but if it wasn't, no-one would no what it says. The word London is a bad typeface - the 'o's are perfectly round and the 'd' isn't rounded at all - sharp corner, as does the 'n', also the 'l' isn't a capital.
T - Change completely - the colour scheme is really bad, they clash too much. Change the typeface of London and make it a capital letter, as at the moment it looks like its aimed towards children. Make the '2's the same and minus the dash.
DIET evaluating one of my partners designs;
|Kirsty Shaw (my partners blog)
I - The piece of design is introducing you to the magazine/Journal, it is in a different language but because of the layout and structure and geometric shapes surrounded the type, I think its about architecture. It shows you all the necessary information and nothing else, very simple.
E - Well put together and thought out - use of negative space for the pattern, good colour scheme. Works well because you can see its about architecture even though I cant speak the language. Its visually pleasing - well chosen typeface (neutral). Also like that all the text is justified to the left.
T - If it was made universal as it is in a different language. Some people understood what it was, but I needed more understandable (English) information.
Why critical analysis is useful;
- It can help you see what your peers think, and see whether it works or not.
- Helps to find the in perfections which you haven't seen yet.
- Could help you to move on, or in a different direction or idea.
- Give you more confidence in what your doing works and looks good.
- To help ensure your doing the right thing/Correcting it if its not the right concept.
Why crits are useful;
- It gives you a deadline to meet, something to aim for.
- It allows you to find out what your peers think of your development.
- It can help you make a decision if you have options, find out what works best.
- You can see and get inspiration from peers.
- It can give you more confidence in your ideas.
From the 11 citeria, Layout, Colour, Context, Content (visual), Function, Concept, Composition, Legibilty, Communication, Visual quality/Skill level and Content (non-visual). I have chosen 5 which I first look at when looking at design.
Colour - What I look for in the colour is; not a lot of colour, I like quite natural and neutral colours. I also really like pastel colours which all compliment each other. What I dislike in colour is bright and in your face. I prefer subtle, I think it comes across better and more professional. Obviously the context in which the colour is used needs to be appropriate, but bright colours and lots of them, I don't think works very well.
Visual Quality/Skill level - What I like about visual quality is simplicity, I think it works really well, the simpler the design is the easier I think it is to communicate the message. What I really dislike is a really busy design, where you cant see whats going on, or that there is so much going on that the point of the design isn't very clear.
Concept - The concept is an important part of design, whether it is portraying the right message and meaning. With concept I also like simplicity, I really like bluntness in design, saying it how it is, but I also hidden meaning, as long as it is cleaver. I don't like when its really busy and cluttered and unable to see whats going on so that you cant tell what the concept of that design is.
Legibility - With legibility I really like when it is simple and readable, very plain rather than busy. Some things can work really well busy, messy and less legible but I don't really like that, I prefer sleek and straight rather than messy and all over the place.
Layout - Layout is really important, and I prefer everything perpendicular, and would so much prefer left text align than centered, also justified rather than centered, as I think centered may sometimes look childlike. What I dislike most in terms of layout is if one little thing is out of place or slightly off.