Friday 16 November 2012

Mail Shot Research

Staying with the same theme as posters, although researching a better more suitable typeface.

Envelope design;
Good colours used, shows class, and decorative.
Showing images through the negative, making good use of space available.
Wax seal look good, consider stock.
Considering typefaces;
The font for 'HELLO!' magazine is futura extra bold condensed, simple, sans serif font.
I couldn't find the font used for 'OK!' but it is clear that it is a sans serif, very simple logo, straight to the point. Therefore As the target audience for my mail shot is the same as the target audience for these magazines, it would be clever to connect to them in the same way. Also the colours used relate to my posters and mailshots.

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