The reward for the campaign is to receive a publication with am image of what was done each day, this is why each thing submitted to Monster Energy has to be an image of whatever you are wanting to do. For example if you are doing a good deed a day, either capture it in words or a photo. There will also be a poster of day 1 to 100 too, this will give the consumer intensive to complete the challenge, not just to have to satisfaction of doing it, but also getting an reward.
I started by making a InDesign document of the publication, but then when thinking about the binding method I am wanting to use, which is perfect binding, I decided to set it up in Illustrator and copy it over from the layout I have already used.
The publication itself is very substantial. The binding method that I have used also works really well. I was worried that the spine may look messy, but it didn't it actually really suits the publication.