The Campaign Logo.
After trying to produce posters for the campaign, I decided that it would work so much better if I had a logo, or some sort of aesthetic to follow throughout the whole campaign. Therefore I decided that I would focus on using the words '100 days of..' in it and make sure that it is appropriate for the brand Monster. I want to use the brand colours throughout, whilst keeping it more inviting and approachable, as the Monster Energy brand is aiming to expend their target audience, whilst making their brand more approachable.
After trying a few different things I chose both the black and white versions of the eye above and took them to a small crit with four people who decided that all of them wanted to see the black version with the white type. I completely agree with this, as I think that it shows a monster really well and also demonstrates the challenge really well. Therefore I will be using this throughout my campaign, including the the kiwi printed pattern too.