Roses Research

Initial research;

http://en.wikipedia.org/wiki/White_Rose_of_York

http://en.wikipedia.org/wiki/Rose

https://www.google.co.uk/search?q=roses&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=BsTFUPT8BIe50QXhg4Aw&biw=1280&bih=617&sei=FcTFUIhgscvQBc35gfgF

General research

 Looking into the word Roses on google images and on the web, showed me many different areas of the word roses, such as; the war of the roses, the flowers, Cadbury's roses, the white rose of york and some more, therefore I chose to narrow down the search and go with Cadbury's roses as I found it more interesting.

Cadbury's Roses Secondary Research;

https://www.google.co.uk/search?q=roses&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=BsTFUPT8BIe50QXhg4Aw&biw=1280&bih=617&sei=FcTFUIhgscvQBc35gfgF#um=1&hl=en&client=firefox-a&tbo=d&rls=org.mozilla:en-US%3Aofficial&channel=fflb&tbm=isch&sa=1&q=cadburys+roses&oq=cadburys+roses&gs_l=img.3..0l8j0i24l2.15473.21256.0.21512.9.9.0.0.0.0.53.373.9.9.0...0.0...1c.1.okadIE-NCeo&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=17901c4f05277f0&bpcl=39650382&biw=1280&bih=617

http://en.wikipedia.org/wiki/Cadbury_Roses

http://www.cadbury.co.uk/products/Roses-2411?p=2411

http://www.museumofbrands.com/index.html

http://www.cadburygiftsdirect.co.uk/products/456-cadbury-roses-tin-850g.aspx

http://www.cadbury.co.uk/the-story

http://www.cadburygiftsdirect.co.uk/products/456-cadbury-roses-tin-850g.aspx

http://www.cadbury.co.uk/the-story.aspx

This website also shows information about the history of roses, including all the different packaging which they have designed and redesigned. Finding the history of the packing will help me to see where it has come from and how it was developed, therefore it will shows me where it could go in the future.

The history of Cadury's

Information on Cadbury's Roses

Cadbury's hall of fame

http://www.nogarlicnoonions.com/yummy-treats-to-celebrate-the-queens-diamond-jubilee/

http://www.flickriver.com/photos/ilike/sets/72157606692286040/

http://www.ebay.co.uk/itm/CADBURY-ROSES-TIN-975g-Chocolates-Office-Party-Gift-Box-/110737077305

http://www.cadburygiftsdirect.co.uk/products/893-heroes-roses-handbag.aspx

This research is showing a mixture of two different Cadbury's products mixed together.

Cadbury's Roses Primary Research;
Packaging;

Questionnaire;

This research showed me that there is room for improvement with the flavours of Cadbury's Roses and the packaging which they use, therefore I think that this is the direction I want to go in.

Do you know your flavours?

Results

The results of this questionnaire shows that there was a lot of confusion between the caramel flavours. A lot of people who did the questionnaire and the tasting of the chocolates said that there is too many caramel flavoured chocolates, and thats the reason why most people would prefer a different variety box of chocolates.