Essay Structure

Essay Structure.

Question.

How can positive responses be promoted through advertising successfully?

Intro. (500 words)

What is going to be discussed through the essay?

What is going to be argued?

Chapter 1. (4000 words)

(Historical background)

What is meant by positive responses?

What kind of advertising am I discussing, positive feelings/causes/responses?

How people respond to advertising?

(Use examples of advertising to explain?)

Chapter 2. (4000 words)

The strategies used in advertising?

What these strategies are why they work?

Include a case study.

Conclusion. (500 words)

Define the question.

Answer the question.