Friday 15 March 2013

Group 7 10,000 Steps

Initial research;
When I started looking into this brief, I first thought about what 10,000 steps were, and what impact they had on the world. I found many different websites about how people are trying to promote walking 10,000 steps everyday, and how it leads to a healthier lifestyle.
This is more of a corporate advert, trying to get people to walk more everyday. This information was to get ideas for my group, I am researching this so that I can find out as much information as I can about 10,000 steps.
This was more of a health website, showing how to get more healthy by just walking rather than doing major exercise and changing the way you live.
This website was very useful as it gave me lots of facts about why walking is good for you, what walking 10,000 steps does for your health. It has informed me on why people should walk 10,000 steps or try to, this means that I will be informed in this brief.
Here are some ideas for how to get more active and walk more;

  • Take a walk with your spouse, child, or friend
  • Walk the dog
  • Use the stairs instead of the elevator
  • Park farther from the store
  • Better yet, walk to the store
  • Get up to change the channel
  • Window shop
  • Plan a walking meeting
  • Walk over to visit a neighbor
  • Get outside to walk around the garden or do a little weeding
  • Thesaurus;
    When looking for names for our brand I thought that I would go onto a thesaurus to find some words which would link to walking and exercise, I used this website.

    rate of motion, often a high rate
    Synonyms: acceleration, activity, agility, alacrity, breeze, briskness, celerity, clip, dispatch, eagerness, expedition, fleetness, gait, haste, headway, hurry, hustle, legerity, lick, liveliness, momentum, pace, precipitancy, precipitation, promptitude, promptness, quickness, rapidity, rapidness, readiness, rush, rustle, snap, steam, swiftness, urgency, velocity
    Notes: speed  is the distance an object travels during a unit of time; velocity  is the distance an object travels in a specified direction during a unit of time
    Definition: brief travel on foot
    Synonyms: airing, carriage, circuit, constitutional, gait, hike, jaunt, march, pace, parade, perambulation, peregrination, promenade, ramble, saunter, schlepp, step, stretch, stride, stroll, tour, traipse, tramp, tread, turn
    Definition: move along on foot
    Synonyms: advance, amble, ambulate, canter, escort, exercise, file, foot, go, go on foot, hike, hit the road, hoof it, knock about, lead, leg*, locomote, lumber, march, meander, pace, pad, parade, patrol, perambulate, plod, prance, promenade, race, roam, rove, run, saunter, scuff, shamble, shuffle, slog, stalk, step, stride, stroll, strut, stump, take a walk, toddle, tour, traipse, tramp, travel on foot, traverse, tread, trek, troop, trudge, wander, wend one's way
    Antonyms: run
    Definition: work, effort
    Synonyms: act, action, activity, calisthenics, constitutional, daily dozen, discharge, discipline, drill, drilling, examination, exercising, exertion, gym, labor, lesson, movement, occupation, operation, performance, problem, pursuit, recitation, schoolwork, study, task, test, theme, toil, training, warm-up, workout
    Definition: do repeatedly, especially to improve
    Synonyms: break, break in, condition, cultivate, develop, discipline, drill, dry run, exert, fix, foster, groom, habituate, hone, improve, inure, labor, lick into shape, limber up, loosen up, maneuver, ply, practice, prepare, pump iron, put out, put through grind, put through mill, rehearse, run through, set, strain, teach, train, tune up, walk through, warm up, work, work out 
    I have looked in a thesaurus to find words which link to being active and doing things, which it what we are trying to get people to do, therefore I thought that this would be a god idea for logos or slogans.

    We changed our original idea to do a kit, as it wasn't very doable, so we decided to make a publication based on motivational quotes trying to get people to walk more and do more excise.

    Motivational quotes and posters;
    This is a good quote and will influence my design with the layout that the text is, also the simplicity of the design will suit our style of publication. This quote would be easy to do an illustration for, therefore this will help me a lot.
    This is an advertisement for and is in the same sort of style as how our publication will be presented. Have the most important word in a different colour to the rest of the text, this will make the word stand out more as it will have a larger contrast.
    The contrast of the colours on this design is high, therefor the writing stands out a lot on the page, this would be good for the design of our publication, but using our colours, just make sure they have a high contrast.
    Nike is a large company with a lot of weight behind their name, it shows that what they say can be trusted. Although I don't like the quote itself I do like the way it has been laid out on the page, I think that would be a good format for the publication.
    Love this quote, I would be able to do a good illustration for this quote, I could also do some info graphics for this, it is the exact kind of quote that we should be using the publication.
    This is more motivational than shocking people into doing exercise or being humorous.
    I started to look at different exercise illustrations and info graphics for different things.  For example using the dog quote above I could create an info graphic of a dog getting thinner the more the dog gets walked.

    I am doing the packaging for the kit, therefore I started looking for information about getting blisters, and why water is good for you when exercising, or just drinking water in general.
    This website gave me a lot of information that will help me to find a quote to use on the bottles of water that we will be giving out in our pack.
    The  amount of water you consume is extremely important to ones health. Here are the top 10 benefits of drinking water:
    1. Weight Loss
    Drinking water helps you lose weight better then anything else in the world. Water flushes down the by-products of fat breakdown. Drinking water can also reduce hunger and acts as an appetite suppressant so you’ll eat less. Water has also has zero calories.
    2. Have Healthier Skin and Look Younger
    When your skin is properly hydrated you will always look younger. Water helps to replenish skin tissues, moisturizes skin and increase the elasticity in your skin.
    3. Natural Remedy for Headaches and Migraines
    Water helps relieve headaches and back pains. These are sometimes caused by dehydration and replenishing your body with water can help. Although there are many other reasons contribute to headaches and migraines, dehydration is the common one.
    4. Better Productivity
    Your brain consists of 90% water so drinking more can improve your productivity at work and in doing other tasks. It helps you think better, be more alert, and helps make you concentrate a lot better.
    5. Better Exercise
    Drinking water regulates your body temperature throughout the day. You will feel a lot more energy when performing exercises and water also helps to fuel your muscles.
    6. Helps in Digestion and Constipation
    Drinking water boosts your metabolism because it helps your digestive system work properly. Fiber and water goes hand in hand so that you can have your daily bowel movement.
    7. Less Cramps, Sprains, and Injuries
    Proper hydration helps keep your joints and muscles lubricated, so you’ll less likely get cramps and sprains.
    8. Less Likely to Get Sick and Feel Healthy
    Drinking plenty of water helps fight ailments like the flu, kidney stones, and heart attack. Water mixed with lemon is used primarily for ailments like respiratory disease, intestinal problems, rheumatism and arthritis etc. Drinking water also improves our immune system.
    9. Relieves Fatigue
    Water is used by the body to help flush out toxins and waste products that the body doesn’t need. If your body lacks of water your heart will need to work a lot harder to pump out the oxygenated blood to all cells. Same goes for the rest of your vital organs, your organs will be exhausted and so will you.
    10. It Puts You in A Good Mood
    Water makes your body feel good and gives you more energy. Your body will communicate with your brain and tell it that it’s happy.

    This website will be very useful and will influence my design greatly, it will help me to find information and quotes to use on my water bottle. It will help me to cause impact about how drinking water is really good for you, in really simple minimal words. I need this to be simple as it is the way that the whole publication has been designed, therefore I need to be consistent with my group.

    As I am doing the packaging for some things that could go in a walking kit with our brand all over it, I thought about looking at creative packaging for different things.
    Looking at this packaging I find that it is very aesthetically pleasing. The colours work really well together, the stock is of a good quality and it looks very professional, this is something I am going to try and achieve with my packaging.
    Tissues might also be a good idea for the kit, the packaging that is used for it is very creative with simply the use of colour, a slight bit of colour. This is something that will influence my design, keeping it very simple but it will be creative with the slight use of colour.
    This deign is really interesting, I could use this idea and adapt it to make it into something that is relevant to our group project, for example someone running, then open it and she has run further.
    I found that although I want to try to produce some packaging to be creative, it wouldn't go with the publication very well, therefore I need to keep the packaging design as simple as possible so that it is consistent with the rest of the work that my group has done.
    As I need the packaging to be simple and minimal I thought I would start looking up more simple packaging designs. This is similar to the stock colour we are using, therefore will be similar to this, I think that have just type on the packaging is effective, minimal and professional.
    One colour for the stock and red thread with a wax seal looks really effective, minimal and professional just like our publication, therefore I need to think about keeping it contestant this way. Although I wont be using thread for the publication, it is good to have this idea for future designs.
    I like this design as is it very minimal and simple just like the concept for our publication and the publication itself.  This is a CD cover, and as I am making a motivational mix on a CD, I will need to produce the CD cover, this is a good way to do it, have no print on the packaging at all, and the packaging is simple yet creative, therefore works really well on its own.

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