Type and character;
- The process of print changed the way type was used and developed.
- Print was how people published things.
- Type started to grow when people learnt to read, before this happened we had town cryers, talking to people, and story tellers.
|Which portrays the word 'elegant' most effectively?|
|Which font goes with each image?|
|Which font is most suitable for this image?|
- Font family
- Uppercase / lowercase
- Sans serif
Typeface - A collection of characters, letters, numbers, symbols, punctuation etc. which have the same distinct design. Different weights of the same font are all the same typeface. Could be up to 15 fonts in 1 typeface. Regular is the initial design for a font, its just the starting point for a typeface.
Font - The physical means used to create a typeface, be it computer code, lithographic film, metal or woodcut. One width, one weight, one style of a typeface with a constant stroke and weight.
Glyphs - Glyphs are individual elements which make up a full font.
Fonts fall into a range of catagories; Block, Gothic, Roman, Script.
Gothic - Standard simple sans serif.
Roman - Standard serif.
Block - Display and header fonts.
Script - Hand drawn like sable.
Ultra Bold Condensed
There are a variation of fonts in a typeface, for example, Gill Sans has 7 fonts in 1 typeface.
|An entire font, including glyphs.|
|4 fonts, 1 typeface.|
Legibilty and readability;
|Office of Government Cohherse.|
|Most people look but they can't see.|
|More readable to most people as serif fonts allow the counters to be more clear.|
Serif font's work best at 9-12 point scale.
Legibility - Is the degree to which glyphs (individual characters) in text are understandable or recognizable based on appearance.
Readability - Is the ease in which text can be read and understood. It is influenced by line length, primary and secondary leading, justification, typestyle, kerning, tracking, point size, etc.
Leading - Is the space in between each glyph.
Tracking - Is about adding lead to create a bigger space between them. It is extending.
Kerning - Is bringing the letterforms closer together. It is condensing.
Never kern a font - track a font but never kern.
|9 Fonts, 1 Typeface.|
No more than 3 fonts.
No more than 3 typefaces.