Stationery Shops.
For my brief
Design for Print and Web I am producing a shop called 100 Things To Do,
it will be selling stationery and greetings cards and little things. I
decided that as I am making a stationery shop, which is intended to help
people organise their life in a fun way, I thought that I would go to
the shops that already exist and take pictures of the layouts of their
shops, look at some of the things they sell and the different
collections they have.
Paperchase.
As
soon as you walk into the shop their is all of the sale items at the
front, this is probably so that people can see the sale when they are
walking past, so that when they see them they can go into the shop to
see whats on offer, then go and look around the shop.
There
is a range of different rubbers in Paperchase, they are cute and
appropriate for this shop, this is something that I would want to sell
in my shop, they are bright and colourful and would really in place in
my shop.
The
different collections available in Paperchase all follow the same
colours, each of them have their own patterns and colours, it is what
makes the collections different from one another. Although when looking
round I found that a lot of the products were the same in each
collection just with different colours and patterns. This is something I
want to avoid, I want all of my collections to have a purpose, each of
them to have a different purpose as well.
It
also has sections of areas with little trinkets like badges and clips,
this is similar so something I want to do, I want to have a little gift
area, with pretty little gifts, things that can go with any of the
collections.
Blott.
Blott
from the outside is very simple and clear, I think this is because of
how colourful it is inside the shop, they don't want their window
display to take away from the shop itself.
The collections available in Blott are also very similar to each other, they are literally
the same product with a different colour or animal on it. Also the way
that they are organised on the shelves, although they are in their
collections, because each collection is so small, they all just blend
into each other. Also the signs that are made in Blott on each of the
shelves, with the collection tags on them, are made from just print
paper, badly cut our and displayed. In my shop I want everything to look
a good quality, not just the products but all of the signage too.
This
is something that makes the shop really good, as it has a large
selection of rubbers, that are very colourful, they are the same rubbers
that are sold in Paperchase, although Papercahse has a small
collection. Also something that Blott offer on their rubbers are loyalty
cards, so that if you buy ten you get one free, this is a good thing
for the shop, it is also something I can look into doing.
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