The Crit;
During the progress crit
I proposed that I will be looking into creative packaging, further looking into
how it has been developed through time, so how it have evolved. I got to this subject
from looking at Farrow’s creative CD packaging. I started looking further into
creative packing and the tone of voice, which is used when applying it to its
audience and context.
My Feedback;
Looking at the feedback
I got from my peers I found that I will need to start looking into something
more specific rather than just general creative packaging. Therefore I decided
that I would change my publication to be one about a specific brand, and see
how the packaging has developed in time, also showing why they have been
developed, and why they look that way, considering cultural and social
influences.
I also wanted to make a
kit, so that my audience would be able to create the packaging themselves, and
I found that I needed to experiment more with this, also look into a specific
brand first.
My group suggested that
I should to consider audience, layout and the shape of my publication. I will
take everything that was said in the crit and work on sorting these things out.
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