Cath Kidston - Bulldog Research

British bulldog.
When reading the Cath Kidston brief I started to think about my target audience, the kind of person she is and what kind of things she would buy. I came to looking into Britain, and why Britain is distinctive, which lead me to looking at the British Bulldog.

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I started by looking into the British Bulldog and seeing how it is presented, so I can get idea about how I would create and present a surface pattern about British Bulldogs.

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I found a lot of bulldogs with the union jack background, this is something I will try to do. I could maybe create an illustration of a bulldog and place some sort of union jack in the background. I think it sends a stronger message of being British using the colours of the union jack.

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A lot of the illustrations that I have found of Bulldogs give the impression that Bulldogs are aggressive and scary, where as they are actually really cute and harmless. I want to portray the Bulldogs in a different light when it comes to doing my illustrations.

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I really like this illustration, I like the aesthetic of it and the colours that have been used. I think this has maybe been created with a tablet, and this is something I want to learn how to use and do, although for this brief I don't think it will be appropriate.

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This is the sort of aesthetic I am wanting to have when I produce my illustrations, I am wanting them to be vector illustrations, but slightly more detail than this one.

This would make a good screen print which is why I like this illustration. It is also using minimal colours, and as I have a limit of 12 colours I need to be careful of using too many colours in my design. This bulldog is very life like and real, it isn't too much like a cartoon, but also not too detailed that in makes it look scary as other illustration have.

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This is also another illustration which I think would work well, although I think that there needs to be more of an outline or detail, as here isn't a lot of definition and the neck and legs blend into the rest of the body. Although I think it works really in this design as its very innocent and childlike.

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This illustration look very professional and is very aesthetically pleasing. Although it works really well using the negative space and the facials features defining where the head is, I don;t think it would be appropriate for the Cath Kidston Breif.

From this research I have looked at many different types of illustrations of bulldogs to narrow down what I want to do, and how it will look. I have decided that I want the illustration to be a vector drawing, using minimal colours. I also want it to be quite detailed so that the audience can see where one thing stops, and something else begins.