Sunday, 12 January 2014

The Body Shop

The Body Shop
Looking at The Body Shop will help to find out what I want to do and which direction I want to go when it comes to designing my own campaign posters.
Body Shop's Ethics;
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They're all ears!  
At the end of October we're presenting the Cruelty Free International pledge to governments and regulators to call for a global ban on animal testing in cosmetics.
YOU SPOKE. THEY'RE LISTENING.
THANK YOU FOR ALL YOUR SUPPORT.
 
After 20 years of campaigning, we're celebrating the EU ban on animal testing for cosmeticsThe ban prevents the import and sale of animal tested products and ingredients in the EU. 
NEXT STOP, THE WORLD!
The EU ban sends a strong worldwide message in support of cruelty-free beauty. Some countries still demand animal testing for cosmetics, and, with your support, we will continue to work with Cruelty Free International to campaign for a global ban. 

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 Against Animal Testing Timeline
1993: The Body Shop, the first beauty company to take action on animal testing for cosmetics, supported the campaign by enlisting the support of its consumers across Europe. 

1996: Dame Anita Roddick, founder of The Body Shop, joined members of The European Coalition to End Animal Experiments (ECEAE) and MEPs in presenting a petition containing 4 million signatures to the European Commission. 

2003: the European Union (EU) agreed a ban on animal testing for cosmetics, to come into effect in two stages. 

2009: The first stage of the EU ban was implemented on 11th March 2009 however, three types of animal tests were exempt from this ban to allow enough time for alternative testing methods to be validated meaning the testing of cosmetic products and ingredients on animals to continue 

2012: the BUAV established Cruelty Free International, the first global organisation dedicated to ending cosmetics animal testing worldwide. The Body Shop together with Cruelty Free International launched a new international campaign which has so far resulted in customers from 55 countries signing a global pledge supporting an end to animal testing for cosmetics forever. 

2013: On 11th March the EU ban will be fully implemented and these 3 remaining tests will be banned ensuring no company can carry out new animal tests for cosmetics purposes outside of the EU for products to be sold in the EU from that date.

The Products to Promote;
Body Butter;
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Nutriganics, Drops of Youth;
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Colour Crush Lipstick;
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White Musk Eau De Parfum;
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Our iconic cruelty-free white musk scent is a sensual mix of rose, jasmine, amber and wood. Cleanse and moisturise in style with our shower gel, body lotion and powders, or spritz on our white musk perfume oil for a signature scent. There’s also a men’s white musk and sport range with zesty and seductive undertones so your man can smell just as good as you.

The Body Shop Adverts.
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This body shop posters has a main image with type and body copy underneath explaining what is being sold. The colours used look fresh and are eye catching. This layout is very consistent throughout The Body Shops posters, they keep it quite simple, having one main image a piece of bold text and small amount of body copy underneath with The Body Shop logo. This is something that I need to bare in mind when creating my posters, I want to follow the same sort of guidelines that body shop already have.

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The Body shop have created many different campaigns to help their customers and overall try to help the world. They are encouraging people to do certain things or feel certain ways to help their self esteem, create awareness and overall help people. This is something that I need to try and achieve when I create my social campaign, I want it to really help people or advise them, I also want it to be appropriate for my target audience.

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