Primary Research for, a brief history of;
Going to Cadbury World has given me a lot of information about the background of the Cadbury company, and understand further about how the company became what is is. I found the information appealing as it was available for children and adults but both enjoy it the same. Cadbury World is more than just a factory which makes chocolate bars, it is an experience which people enjoy, there are chocolate bars given out around the experience, also there are offers available on the chocolate. People who visit Cadbury World don't just find out information about the history of Cadbury but they experience the history through the different rooms and bringing the history to life, which make its more understandable for children, and a better experience for children. This has lead me to think about my target audience, as I am wanting to show a brief history of Cadbury's, I think that my audience will be adults, but still use the same playfulness that Cadbury World does to relate to adults.
Overall the trip to Cadbry World was really helpful for my project, it allowed me to experience the kind of vibe Cadbry are trying to give to their customers, Cadbry isn't just a chocolate bar it is an experience and a story, therefore I feel that my publication should reflect this.